PHOTOGRAPHY
Expressing your brand through beautiful photography is an effective way of converting sideline viewers into customers. Expressions through photography come in many forms and selecting the correct form helps drive successful conversions.
Below are examples of different forms of photography.
PRESS
Intended for print and digital media focusing on individual dishes with negative space reserved for text placement.
INTERIORS
Intended to give a feel for the space and highlight different areas. Interiors are common print and digital media venue demands.
SOCIAL FROM ABOVE
Intended to lead viewers straight into the experience of enjoying a sharing style meal and is effective in both social and media outlets.
LIFESTYLE MENU
Intended to show your menu items in a lifestyle setting.
SOCIAL
Introducing people to food photography increases curiosity about experiencing the meal and is most effective on websites and social media.
STAFF
Intended to show the exited and friendly personalities of staff members and is most effective on social media.
FOOD PERSONALITY
Intended to show the quirky side of your brad.
EDITORIAL
Intended to portray a message in an artistic fashion which is most effective for individual campaigns featuring a product or theme.
DRINKS
Intended to highlight products that increase spend per customer and is most effective on social media.
PORTRAITS
Intended to focus on owners and head chefs for print and digital media interviews and social media content.
ASSEMBLY
Intended to show the "everything from scratch" aspect of the restaurant and is most effective on social media.
RECIPE
Intended to focus on ingredients and is most effective with food products, take away restaurants and food related home businesses.
DIPTYCHS
Intended to give an artistic mood board feel preferably used for individual campaigns featuring a theme.
TRAVEL
Intended to give an adventurous, lifestyle edge to a brand and is most effective on social media.
The above photos were both commissioned photography and photography taken for Tala Soubra's Blog.
For any collaboration inquires please send through an email via the contact page.
Looking forward to hearing from you.
Tala Soubra